Director, Social Media

Director, Social Media

Location: Houston, TX

Salary: $169,000 – $211,000

Texas Children’s Hospital is seeking a Director of Social Media to craft and execute a forward‑looking social media strategy that supports enterprise goals in reputation, brand awareness, thought leadership, and community engagement. The leader will advance community engagement, reputation management, and brand storytelling across all platforms while ensuring every digital interaction reflects the organization’s mission to improve pediatric health and well‑being.

Job Duties & Responsibilities

• Develop and implement a forward‑looking social media strategy that supports enterprise goals in reputation, brand awareness, thought leadership, and community engagement.
• Lead the direction, tone, and visual identity of all enterprise‑level social channels (e.g., Facebook, Instagram, LinkedIn, YouTube).
• Foster authentic, two‑way engagement with patients, families, staff, and communities through meaningful content and dialogue.
• Lead proactive social listening to identify emerging issues, public sentiment, and opportunities for engagement.
• Oversee creation of emotionally resonant storytelling that showcases the health system’s patients, clinicians, staff, research, and impact.
• Stay ahead of digital trends, technologies, and audience behaviors to ensure the organization is a social media leader.
• Lead development of an integrated editorial calendar that aligns social media activity with organizational priorities, awareness campaigns, and key events.
• Define and track key performance indicators (KPIs) for engagement, reach, sentiment, and conversion across platforms.

Skills & Requirements

• Bachelor’s degree in communications, marketing, digital media, journalism, or a related field (required).
• Master’s degree preferred.
• 10 years of progressive experience in digital communications or social media management, including at least 3–5 years in a leadership role (required).

Job Details

• Seniority level: Director
• Employment type: Full‑time
• Job function: Marketing and Sales
• Industries: Hospitals and Health Care

About Us

Since 1954, Texas Children’s has been leading the charge in patient care, education and research to accelerate health care for children and women around the world. Recognized as one of the best children’s hospitals in Texas and among the top in the nation by U.S. News & World Report, we have earned numerous accolades such as being consistently ranked as the best children’s hospital in Texas and being recognized by the Houston Business Journal as one of this city’s Best Places to Work for ten consecutive years.

Texas Children’s comprehensive health care network includes a primary hospital in the Texas Medical Center with expertise in over 40 pediatric subspecialties, the Jan and Dan Duncan Neurological Research Institute (NRI), the Feigin Tower for pediatric research, Texas Children’s Pavilion for Women, Texas Children’s Hospital West Campus, Texas Children’s Hospital The Woodlands, and Texas Children’s Hospital North Austin. We also operate Texas Children’s Health Plan, Texas Children’s Pediatrics, Texas Children’s Urgent Care clinics, and a global health program. Texas Children’s Hospital is affiliated with Baylor College of Medicine.

To join our community of 15,000+ dedicated team members, visit texaschildrenspeople.org for career opportunities.

Texas Children’s is proud to be an equal opportunity employer. All applicants and employees are considered and evaluated for positions at Texas Children’s without regard to mental or physical disability, race, color, religion, gender, national origin, age, genetic information, military or veteran status, sexual orientation, gender identity, marital status, or any other protected Federal, State/Province or Local status unrelated to the performance of the work involved.