Omnichannel Marketing Manager (Commerce Focus)
Location: New Jersey/NYC based with 1 day a week onsite preferred, OR OPEN TO REMOTE EST TIME ZONE REQUIRED
Pay Rate: $65/hr
Duration: 12-month contract
Hours: 40 hours/week
Role Overview
The Omnichannel Marketing Manager will play a critical, hands-on role supporting a fast-growing consumer brand within a leading global CPG organization. This role will focus on the end-to-end execution of omnichannel marketing, retail media, and shopper marketing activations across key retailer ecosystems.
This position is ideal for a strong executor with CPG experience who understands how to bring brand strategy to life at retail. The right candidate will have strong hands-on retail media and shopper marketing experience and be comfortable partnering closely with brand, sales, and cross-functional teams to develop and execute performance-driven programs across major retailers.
Key Responsibilities
- Own end-to-end execution of omnichannel marketing and retail media campaigns across major retailer ecosystems.
- Launch, manage, and optimize retail media and search campaigns across key platforms such as Amazon Ads, Walmart Connect, Roundel, KPM, and Instacart.
- Develop and execute shopper marketing strategies and activations that connect brand priorities with retailer and shopper objectives.
- Support seasonal campaigns, innovation launches, and key retail moments across priority retailers.
- Translate brand objectives, retailer priorities, and shopper insights into targeted activation strategies that drive conversion, ROAS, basket growth, and overall business performance.
- Execute campaign setup, trafficking, QA, in-flight optimization, and performance monitoring directly within retail media platforms.
- Partner closely with brand marketing, sales, analytics, legal, and other cross-functional teams to ensure alignment, timelines, and flawless execution.
- Collaborate with retailer and media partners to identify opportunities and strengthen omnichannel activation plans.
- Monitor campaign performance, competitive activity, retailer trends, and shopper behavior to deliver actionable insights and optimization recommendations.
- Contribute to test-and-learn initiatives and help establish best practices that elevate omnichannel and retail media execution.
Required Experience & Qualifications
- Bachelor’s degree required.
- 3–5 years of experience in omnichannel marketing, retail media, shopper marketing, or commerce marketing, preferably within CPG.
- Strong shopper marketing and retail media experience is essential.
- Proven hands-on experience launching, managing, and optimizing campaigns directly within retail media platforms.
- Strong working knowledge of platforms such as Amazon Advertising, Walmart Connect, Roundel, KPM, Instacart, and retailer onsite media.
- Experience developing omnichannel programs across major retailer ecosystems.
- Strong understanding of how brand marketing, shopper marketing, sales, and retail media work together to drive conversion and business results.
- Performance-driven mindset with a strong focus on ROAS, conversion, efficiency, and measurable business impact.
- Highly organized self-starter who is comfortable operating in a fast-paced, evolving environment.
- Strong communication and storytelling skills with the ability to effectively partner with and influence cross-functional stakeholders.
- Passion for omnichannel marketing, shopper marketing, retail media, and driving measurable results at retail.